The founder of design brand Solid Gold Bomb has posted an online apology after T-shirts advocating rape and domestic violence appeared for sale on Amazon's website.
The US company was behind tops sloganed 'Keep Calm And Rape' and 'Keep Calm And Hit Her' which prompted a furious response from shoppers and led to their withdrawal from the site.
Michael Fowler, Solid Gold Bomb's founder, headed his lengthy apology: "I am sorry."
He went on to say: "As the party responsible within our company for scripting and creating this automated process that created the matched slogans for this 'Keep Calm' series, I apologise for the offensive response this has created across the world.
"No words can express how I feel about what has occurred and in no way do I condone or promote this serious issue."
Mr Fowler detailed how the slogans on the 'parody series' of Keep Calm T-shirts was generated adding: "These items sat online and on non-indexed servers for the last year and myself and our company had no idea of the issue."
The Keep Calm and... T-shirts were withdrawn from sale on Saturday He added: "We simply do not produce poor humour or offensive products."
Repeating his apology, Mr Fowler said: "Currently, our listings have been fully removed and we are working to delete the entire parody series."
Critics of the T-shirts quickly let their feelings be known by posting hundreds of negative comments on the relevant Amazon pages and Twitter.
One online customer, Jody, said: "Your on a roll now Amazon. So not content with supporting and encouraging rape your also advocating violence against women.
"Domestic violence is a crime. Real men don't beat there partners."
Meanwhile, former Labour deputy leader Lord Prescott, tweeted: "First Amazon avoids paying UK tax. Now they're make money from domestic violence."
An e-petition was set up titled "Amazon: Stop Encouraging Gropers", while Labour MP Roberta Blackman-Woods tweeted that "these amazon t shirts are terrible & we must speak out against them".
Solid Gold Bomb said it sends its T-shirts from Worcester in Massachusetts to throughout the US, UK, Germany, Canada and 79 other countries daily.
Amazon typically charges companies 7% of the price, postage and any taxes to list and sell items through its website.
Prior to withdrawal the 'Keep Calm' shirts retailed in Britain for between £14.99 to £16.99 - excluding postage - allowing Amazon to make more than £1.18 on each sale.
Last year Amazon came under fire from MPs and the public over tax avoidance, after it was claimed the company generated UK sales during three years of between £7.6bn and £10.3bn, but paid virtually no corporation tax.
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