The John Lewis department store chain has reached online annual sales of £1bn for the first time and a year earlier than planned.
The group said it reached the milestone on a rolling 52-week basis, having recently revealed web sales soared 41% to £959m in 2012, which was a quarter of trade.
It is the latest retailer to highlight the shift towards online shopping.
The UK's biggest supermarket chain Tesco said it was scrapping more than 100 planned UK store developments under plans to focus more on internet sales.
The retailer said online sales reached £3bn after rising 13% in the year to February 23.
Tesco has scrapped over 100 planned UK store developments Department store Debenhams also hailed a surge in online sales - up 46% in the six months to March 2 - which helped offset falling high street trade amid the snow and adverse weather earlier this year.
John Lewis had expected online sales to reach the £1bn mark in 2014, but IT director Paul Coby said the group was seeing "an unprecedented pace of online growth".
It is launching a new website to further build on its online success, having spent £40m and three years on the project.
The new website allows customers to build a "wish list" of products and includes a search history.
With online mobile access now accounting for over 25% of traffic to johnlewis.com, the retailer has also revamped its mobile offer and plans to launch a new app later this year.
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