Morph: Fans' Support Leads To New Series

Written By Unknown on Minggu, 24 November 2013 | 23.39

By Richard Suchet, Arts and Entertainment Correspondent

Morph - the animated plasticine model made famous by the late Tony Hart - is making a comeback thanks to his fans.

Aardman Animations, the studio which also makes Shaun the Sheep and Wallace & Gromit, asked Morph lovers to fund new episodes through the crowd-funding website Kickstarter.

Around £100,000 has been pledged so far, exceeding the original target of £75,000. The extra money means there will likely be 15 new episodes rather than the proposed 12.

Production will start in January and take about six months. All the episodes will be available to watch on YouTube.

Morph co-creator and Aardman founder Peter Lord told Sky News: "I wasn't confident about it as an idea. I was hesitant - is this smart, is this wise?

"But then we started to use social media, Facebook, to investigate whether it was a possibility, whether there was enthusiasm and there seemed to be enough enthusiasm that we gave it a go."

Morph - Peter Lord Morph co-creator Peter Lord said the crowd-funding drive was 'fascinating'

Morph made his debut in 1977 alongside the artist Tony Hart, who died in 2009, on programmes including Take Hart and Hartbeat.

At the time of publication, the crowd-funding campaign had been backed by 2,286 people.

Some 839 people had pledged £5 or more and 12 people had pledged over £2,000.

As well as receiving on-screen credits and merchandise, backers will also have the chance to suggest storylines.

"The whole crowd-funding thing is very interesting isn't it? Fascinating," says Mr Lord.

"At one level of input, people get a credit, which I guess is important to them - and the credit will live for all time, it'll be on the records. In the middle of the range they want T-shirts and DVDs and at the bottom of the range they just want a thank you I suppose.

"But I'm enjoying already the sense of interacting with that community because I think that's what it's all about."

Kickstarter has only been open to UK projects for a year but already over £18.6m has been pledged towards 1,676 successful ideas.


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